Emma Bicknell
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Education:
C. T. Bauer College of Business, University of Houston, Houston, Texas
Bachelor of Business Administration in Marketing, Fall 2024
Cumulative GPA: 3.67
Current work:​
Media Specialist for House of Blooms & Marketing Student Worker at UH Gessner College of Nursing
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Email:
A Bit About Me
🎓 Aspiring Marketer at Bauer College of Business, University of Houston
Hi there! I’m currently diving deep into the world of business and marketing at the University of Houston's Bauer College of Business. My passion for storytelling and connecting with audiences has led me to exciting roles as a Marketing Student Worker for the UH College of Nursing and a Media Specialist at House of Blooms.
💠Dreaming Big with Disney
With a heart full of creativity and a love for all things Disney, I’m on a mission to turn my dreams into reality. My goal is to land a full-time role in Marketing with The Walt Disney Company after graduation, where I can bring a little bit of magic to every project I work on.
✨ Check Out My Latest Work!
Curious to see what I’ve been up to? Take a peek at my portfolio!
Work Experience
Marketing Student Worker, Gessner College of Nursing
Jan 2024 - Current
Media Specialist,
House of Blooms
Nov 2023 - Current
Marketing Student Worker,
UH Marketing & Communications
Jan 2023 - Nov 2023
PhotoPass Photographer,
Walt Disney World
July 2022 - Nov 2022
Social Media Strategist,
House of Blooms
Aug 2021 - May 2022
Managing all social media for the college from start to finish (including community management, crafting creative content, scheduling, and analyzing content performance).
Creating graphic designs for multiple assets such as flyers, digital ads, email, and print using Adobe Illustrator and InDesign.
Using my skills in social media, marketing, graphic design, and communication.
Managing all social media for the florist from start to finish (including community management, crafting creative content, scheduling, and analyzing content performance).
Using Mailchimp to create and optimize email marketing campaigns.
Tracking the best tools, technology, and practices for all social media channels.
Using my skills in social media, social media algorithms, social media trends, marketing, graphic design, photography, videography, and storytelling.
Research for all forms of marketing (print, digital, etc.) using segmentation strategies and considering the customer journey.
Gathered data for analysis in end-of-month reports for digital marketing.
Collaborated with administration, the creative team, and vendors to process brand approvals.
Aided with University-wide campaign development.
Used my skills in Microsoft Excel, Microsoft Word, analytics, research, and marketing.
Ensured quality photos for every guest and aiding them with PhotoPass-related issues.
Awarded Photo of the Month in Disney's Animal Kingdom for August.
Used my skills in photography, customer service, problem-solving, and teamwork.
Managed 26 different social media accounts for eight clients in an agency setting (fast-paced environment).
Analyzed the needs of target audiences while crafting a variety of creative content for clients using Canva.
Averaged 15% increase in followers last quarter for the total followers of each client.
Used my skills in analytical tools, graphic design, social media, copywriting, leadership, and consumer insight.